How to check if ChatGPT (and other AIs) mention your brand
To check if ChatGPT mentions your brand, ask the engines the questions your buyers actually ask, then record whether you're named, your position, the sentiment, and the sources cited — across ChatGPT, Perplexity, Gemini, Claude, Copilot and Google AI Overviews. A tool like CitePeak does this in seconds.
The manual way (and its limits)
Open ChatGPT and ask buyer-style questions: "What are the best <your category> tools?", "Alternatives to <your brand>?", "Is <your brand> any good?". Note whether you're named, how early, the tone, and any sources. Repeat across Perplexity, Gemini, Claude and Copilot.
The catch: AI answers are non-deterministic — ask twice and you may get different brands. A single manual check is a snapshot, not a measurement, and doing it across six engines by hand every week is impractical.
The faster way
An AI-visibility tool runs your questions across all the major engines via official APIs, then aggregates whether you're mentioned, your position, sentiment, competitor share of voice, and which domains are cited — into one explainable score, tracked over time.
CitePeak gives you this free: enter your domain and in seconds you see your AI Visibility Score, who AI recommends instead of you, and the specific moves to win the answer back.
What to do with the result
Find the engines where you're absent and the buyer questions where a competitor wins. Look at the third-party sources those answers cite — those are the pages to earn your way onto. Then re-scan on a cadence so you catch changes (model updates, competitor moves) before they cost you.
FAQ
Can I just ask ChatGPT directly?+
Yes, but once is unreliable — answers vary run to run. For a real read you need multiple samples across several engines, tracked over time.
Is it free to check?+
Yes — CitePeak's check is free, no credit card. Enter your domain and get your AI Visibility Score in seconds.
Why isn't my brand mentioned?+
Usually because the engines pull from third-party sources (reviews, comparisons, communities) that don't feature you, or your information isn't consistent across the web. The report shows which sources the engines cite so you know where to act.
See how AI describes your brand — free.
Check visibility